Convertible Tote Backpack

Tote · Technical Nylon

Convertible Tote Backpack, flat front
Flat front
GradePer unit at 100
ColourBlack
QuantityUnder 50, a $240 development fee applies

Add 200 more to pay $52.00 / unit.

Customise

Gabi designs your changes in the Studio, then you order the finished piece. ORDER below makes it as shown.

Delivery
Lead time confirmed with your orderShipping is priced at checkout from your address.
Premium · Black × 100$59.80 / unit
ShippingAt checkout
Total, before shipping$5,980
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What's included at $59.80

  • Convertible Tote Backpack, Premium grade (Technical Nylon)
  • Made to order in Black
  • Your size run, as set above
  • Replaced if anything arrives faulty

Shipping is priced at checkout from your address.

Make it yours

Your logo on the chest, a woven label, a back print, a colour from your brand book: Gabi designs the changes with you in the Studio and prices the finished piece before you order it. Your logo file goes on as you supply it.

Replaced if faultyMade to order, so no change-of-mind returns. Anything that arrives damaged or defective, we make right.
Try one firstOne unit in Premium, made like the run, through the same checkout.

A structured rectangular body with a flat bound base and side gussets that hold its upright shape. Two top carry handles arch above a zippered main opening, while padded shoulder straps sit behind the back panel. A horizontal zip pocket spans the lower front, and slip pockets are set into the side gussets.

Specs

GradePremium, Technical Nylon
Main Fabric100% Nylon, 300gsm
lining100% Recycled Polyester
webbing100% Nylon
mesh100% Recycled Polyester
handle grip100% Faux Leather
SilhouetteRectangular convertible tote backpack
HemFlat bound base
ClosureTop main compartment nylon coil zipper with metal slider and cord pull
CareDo not wash — specialist clean only, Do not bleach, Do not tumble dry
Minimum order50 units
Encyclopedia

JanSport was founded in 1967 by two cousins who wanted to carry camera equipment up mountains without their shoulders giving out.

They invented the external frame backpack and accidentally invented a $400 million brand. Fifty years later the same brand sells the same style to teenagers for $40. The Supreme x Louis Vuitton collaboration put a backpack on the runway at $3,200 and it sold out in 11 minutes. The backpack is simultaneously the most democratic carry format in the world and one of the most commercially elastic. The construction is the same. The nylon, the padded straps, the YKK zip. Only the logo changes.

Read the story

Fabrics

Encyclopedia

The story of the Convertible Tote Backpack

JanSport was founded in 1967 by two cousins who wanted to carry camera equipment up mountains without their shoulders giving out. They invented the external frame backpack and accidentally invented a $400 million brand. Fifty years later the same brand sells the same style to teenagers for $40. The Supreme x Louis Vuitton collaboration put a backpack on the runway at $3,200 and it sold out in 11 minutes. The backpack is simultaneously the most democratic carry format in the world and one of the most commercially elastic. The construction is the same. The nylon, the padded straps, the YKK zip. Only the logo changes.

1900sInnovation eraMilitary and mountaineering packs shaped modern backpacks
1970sMainstream shiftInternal frame packs became standard for recreational use
2017Luxury milestoneSupreme x Louis Vuitton elevated backpacks into luxury fashion

The Backpack -- "JanSport Invented a $400m Brand by Solving One Problem: Shoulder Pain"

The modern backpack derives from military and mountaineering pack technology developed in the early 20th century. The external frame pack -- a rigid aluminium or steel frame with a fabric bag suspended from it -- allowed hikers and soldiers to carry heavy loads with the weight transferred to the hips rather than the shoulders. The internal frame pack, which integrated the load-bearing structure into the bag itself, became the standard for recreational use from the 1970s onwards. JanSport and Osprey in the US, Deuter in Germany, and later Arc'teryx and Patagonia defined the technical backpack as both a functional and a brand category.

The fashion backpack emerged as a separate commercial category in the 1980s and 1990s. The school bag -- essentially a simplified daypack in nylon or canvas with brand graphics -- became one of the most commercially significant youth fashion items of the 1990s, driven by brands including Jansport, Eastpak, Herschel, and later Supreme and Palace. The luxury fashion backpack arrived with the Supreme x Louis Vuitton collaboration in 2017, which demonstrated that the construction logic of a $40 school bag and a $3,200 luxury fashion piece were identical. The difference was entirely in the material and the brand.

For independent creators, the backpack offers a specific commercial logic: it is a considered purchase at every price point, has strong utility credentials, and carries brand graphics across a large surface area. The laptop compartment and padded back panel are the two functional specifications that distinguish a commuter backpack from a fashion backpack -- and both add CMT without changing the fundamental construction family.

Questions

Affordable China 600D polyester urban daypack: ~$55 → $221 retail. Premium China GRS recycled nylon commuter pack with laptop sleeve: ~$120 → $359-$419 retail. CMT is the largest single cost driver -- webbing, strap padding, and multiple zip operations make backpack CMT significantly higher per unit than a simple tote bag.

100 × Premium · Black

$5,980

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