Navy Blue Dad Cap

Sporty · low profile fit · Cotton Canvas

Navy Blue Dad Cap, modelModel
GradePer unit at 100
ColourNavy Blue
QuantityUnder 50, a $120 development fee applies

Add 200 more to pay $25.00 / unit.

Customise

Gabi designs your changes in the Studio, then you order the finished piece. ORDER below makes it as shown.

Delivery
Lead time confirmed with your orderShipping is priced at checkout from your address.
Premium · Navy Blue × 100$28.75 / unit
ShippingAt checkout
Total, before shipping$2,875
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What's included at $28.75

  • Navy Blue Dad Cap, Premium grade (Cotton Canvas)
  • Made to order in Navy Blue
  • Your size run, as set above
  • Replaced if anything arrives faulty

Shipping is priced at checkout from your address.

Make it yours

Your logo on the chest, a woven label, a back print, a colour from your brand book: Gabi designs the changes with you in the Studio and prices the finished piece before you order it. Your logo file goes on as you supply it.

Navy Blue Dad Cap, close-upClose-upFabric and finish
Replaced if faultyMade to order, so no change-of-mind returns. Anything that arrives damaged or defective, we make right.
Try one firstOne unit in Premium, made like the run, through the same checkout.

The crown is built from six triangular panels that meet at a center front seam and a top button, with a low, unstructured profile that sits close to the head. A curved brim projects forward, and the back closes with a self-fabric strap threaded through a metal slider buckle and a tuck-in grommet slot.

Specs

GradePremium, Cotton Canvas
Main Fabric100% Cotton, 320gsm
sweatband100% Cotton
seam tape100% Recycled Polyester
FitLow profile
Silhouette6-panel baseball cap
ClosureSelf-fabric strap with metal slider buckle and tuck-in grommet slot
CareSpot clean with a damp cloth — do not machine wash, Do not bleach, Do not tumble dry
Minimum order50 units
Encyclopedia

The New Era 59FIFTY fitted cap was introduced in 1954 as the official on-field cap of Major League Baseball.

Every MLB team. Every player. For 70 years. The cap is made from six identical panels of wool-poly blend, fitted to a plastic moulded brim, finished with a leather sweatband. The construction has not changed since the 1950s. What changed is that in 1991, Ken Griffey Jr. started wearing his cap backwards on the field. A single moment of non-conformity turned a functional sports item into a streetwear icon. New Era now sells over 30 million caps a year. The construction is still from 1954. The culture made the value.

Read the story

Fabrics

Encyclopedia

The story of the Navy Blue Dad Cap

The New Era 59FIFTY fitted cap was introduced in 1954 as the official on-field cap of Major League Baseball. Every MLB team. Every player. For 70 years. The cap is made from six identical panels of wool-poly blend, fitted to a plastic moulded brim, finished with a leather sweatband. The construction has not changed since the 1950s. What changed is that in 1991, Ken Griffey Jr. started wearing his cap backwards on the field. A single moment of non-conformity turned a functional sports item into a streetwear icon. New Era now sells over 30 million caps a year. The construction is still from 1954. The culture made the value.

1900sStandardization eraModern short-billed baseball cap became standardized for teams
1980s–1990sStreet culture crossoverHip-hop culture transformed caps into identity and logo symbols
2010s–2020sLuxury adoptionLuxury brands established the cap as a permanent fashion category

From Diamond to Streetwear: The Cap That Became a Canvas

The baseball cap was a functional item before it was a fashion item. Early 19th century American baseball teams wore various hat styles -- the short-billed cap that became the modern baseball cap was standardised in the 1900s. By mid-century, teams were using structured 6-panel caps with stiffened brims and embroidered logos as standard on-field uniform.

The cap crossed from sport into street culture through hip-hop in the 1980s. Run-DMC wore Adidas tracksuits and snapback caps. LL Cool J wore his Kangol bucket hat and Raiders snapback as identity markers. By the early 1990s, the cap was the primary logo vehicle for every street culture brand -- Starter, Sports Specialties, then New Era. The backwards cap moment (Griffey, later widespread) turned the product into a cultural signal.

Palace, Supreme, and Stüssy built entire brand identities on the cap as a logo vehicle. The cap is the most margin-efficient branding surface in fashion: a 120cm2 embroidered logo on the front panel is visible in every photo, every street shot, every social post. Logo-to-garment ratio is higher on a cap than on almost any other item. This is why caps are used as brand launch vehicles and limited drops -- the product communicates brand identity before the wearer says a word.

Luxury adoption in the 2010s-2020s confirmed the cap as a permanent fashion category. Balenciaga, Gucci, Prada, and Off-White all produced cap moments. The luxury cap is the same construction as a commercial cap -- the difference is material (Italian wool, Japanese nylon, premium twill) and hardware (brass D-ring strapback instead of plastic snap).

Questions

Affordable structured cap (China, 300 units): ~$10-$15 landed. Premium cap with leather sweatband and brass hardware (China, 300 units): ~$15-$22 landed. At $95 retail: 77-84% gross margin. The cap has the best brand-to-cost ratio of any fashion item.

100 × Premium · Navy Blue

$2,875

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