Oversized Poplin Button-Down

Shirts · oversized fit · Smooth Lyocell

Oversized Poplin Button-Down, modelModel
GradePer unit at 100
ColourWhite
QuantityUnder 50, a $180 development fee applies

Add 200 more to pay $39.39 / unit.

Size run ·
Customise

Gabi designs your changes in the Studio, then you order the finished piece. ORDER below makes it as shown.

Delivery
Lead time confirmed with your orderShipping is priced at checkout from your address.
Premium · White × 100$45.30 / unit
ShippingAt checkout
Total, before shipping$4,530
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What's included at $45.30

  • Oversized Poplin Button-Down, Premium grade (Smooth Lyocell)
  • Made to order in White
  • Your size run, as set above
  • Replaced if anything arrives faulty

Shipping is priced at checkout from your address.

Make it yours

Your logo on the chest, a woven label, a back print, a colour from your brand book: Gabi designs the changes with you in the Studio and prices the finished piece before you order it. Your logo file goes on as you supply it.

Oversized Poplin Button-Down, close-upClose-upFabric and finish
Replaced if faultyMade to order, so no change-of-mind returns. Anything that arrives damaged or defective, we make right.
Try one firstOne unit in Premium, made like the run, through the same checkout.

A boxy, longline button-down with a two-piece point collar and a concealed front placket that leaves only one button visible at the collar stand. Dropped shoulders and set-in sleeves fall into barrel cuffs, while the body hangs straight and relaxed. The curved hem runs longer at the back than the front.

Specs

GradePremium, Smooth Lyocell
Main Fabric100% Lyocell, 140gsm
interfacing100% Recycled Polyester
FitOversized
SilhouetteOversized button-down shirt
LengthLongline
NecklineTwo-piece point collar with collar stand
SleeveSet-in drop sleeve
HemCurved high-low hem, longer at back
ClosureHidden front button placket (fly front) with 1 visible button at collar stand. 7 hidden buttons down CF. 1 button per cuff, 1 button on sleeve placket.
CareMachine wash at 30°C on a delicate cycle, Do not bleach, Tumble dry on low heat
Minimum order50 units

Size guide

cmXXSXSSMLXLXXL
Bust57.56062.56567.57072.5
Length79818385878991

The garment measured flat: compare it with one you own.

Encyclopedia

There are approximately 2 billion poplin shirts produced every year.

They are worn in boardrooms, on beaches, under suits, over swimwear, tucked, untucked, ironed, and deliberately crumpled. The construction has not changed in 150 years. The fabric has not changed in 150 years. And yet a $15 poplin shirt and a $400 poplin shirt are completely different objects. The difference is not the design. It is the specification.

Read the story

Fabrics

Encyclopedia

The story of the Oversized Poplin Button-Down

There are approximately 2 billion poplin shirts produced every year. They are worn in boardrooms, on beaches, under suits, over swimwear, tucked, untucked, ironed, and deliberately crumpled. The construction has not changed in 150 years. The fabric has not changed in 150 years. And yet a $15 poplin shirt and a $400 poplin shirt are completely different objects. The difference is not the design. It is the specification.

$18-75Cost rangeManufacturing cost varies by fabric weight, dye method, finish, and factory region
90-120 GSMCommercial weightLightweight poplin is the standard for classic year-round shirting
2 billionAnnual volumePoplin shirts remain one of the most widely produced garments in the world

The Story of the Poplin Shirt — "The Most Specified Garment on Earth"

The poplin shirt is the most thoroughly specified garment in the history of fashion. No other garment has generated more technical vocabulary, more quality tiers, more obsessive consumer attention to detail. Thread count. Yarn count. Two-ply. Single-needle stitching. Mother-of-pearl buttons. Collar stays. Gauntlet button. Half-lining. Full lining. Fused collar. Sewn collar. The poplin shirt is a garment where the differences between a $30 version and a $400 version are entirely legible to anyone who knows what to look for — and almost invisible to everyone else.

This is what makes it one of the most commercially important garments ever made, and one of the most technically demanding to build well. The fabric itself — poplin — predates the shirt by centuries. The word derives from the French papeline, a silk-and-worsted fabric produced in Avignon, France, which was the papal seat in the 14th century. The papal connection gave the fabric its name. The construction — a plain weave with a fine horizontal rib created by using a heavier weft yarn than warp yarn — gave it its properties: smooth, structured, breathable, and exceptional at holding colour.

By the 19th century, poplin had migrated from silk to cotton, and from luxury fabric to everyday shirting. The Industrial Revolution made fine cotton yarn abundant and cheap. The plain weave was efficient to produce at scale. And the resulting fabric — crisp, cool, smooth — was exactly what a new class of urban professionals needed to wear to their offices, their banks, their courtrooms.

The white poplin shirt became the uniform of professional life. It was not fashion. It was infrastructure. For most of the 20th century, the poplin shirt was the domain of specialist shirtmakers — Charvet in Paris, Turnbull & Asser in London, Brooks Brothers in New York. These were houses that understood the fabric intimately: how different yarn counts changed the hand feel, how thread count affected drape, how the collar construction determined whether a shirt looked expensive or merely white.

Then mass manufacturing arrived, and the poplin shirt split into two worlds. In the first world: the fast fashion poplin shirt. Woven from lower-count yarn, cut on the bias to save fabric, assembled with fused collars and machine-stitched buttonholes, finished with polyester buttons. Correct from a distance. Wrong in the hand.

In the second world: the shirt that the specialist houses had always made. High-count two-ply yarn, single-needle side seam, hand-sewn collar, gauntlet button, mother-of-pearl. Built to last ten years and improve with washing.

The contemporary market has added a third world: the premium-positioned DTC poplin shirt. Brands like Proper Cloth, Ledbury, Charles Tyrwhitt, and Kamakura Shirts have systematised quality at scale — offering made-to-measure or semi-bespoke poplin shirts at $100–$300 with transparent specification. The consumer who buys these shirts knows exactly what they are getting. And increasingly, they know exactly what they are not getting from a $30 fast fashion alternative.

The innovation chapter of the poplin shirt is only beginning. Hemp and nettle poplin — woven from bast fibres with zero irrigation and no pesticides — are commercially available. The hand feel is different from cotton poplin: slightly more textured, with the structural integrity of linen but the smoothness of a well-woven cotton. At a ×1.35 innovation multiplier, a hemp or nettle poplin shirt costs approximately $10–$15 more to land than a conventional cotton equivalent — and carries an agricultural story that no certification programme can replicate.

The poplin shirt will be produced in its billions for as long as professional life requires a collar. The question is which billions are built right.

Questions

A poplin shirt costs between $18 and $75 per unit landed depending on fabric weight, dye method, finish, and factory region. An affordable solid-colour shirt from Bangladesh lands at approximately $18. A premium GOTS yarn-dyed stripe shirt from Turkey lands at approximately $38 — the stripe adds around $7 to the landed cost through yarn dye multiplier, pattern matching yardage, and CMT uplift. A luxury GOTS non-iron shirt with French seams from Portugal lands at approximately $73.

100 × Premium · White

$4,530

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