Metal Retractable Badge Reel

Lanyards · Brushed Metal Reel

Metal Retractable Badge Reel, flat front
Flat front
GradePer unit at 100
ColourSilver
QuantityUnder 50, a $20 development fee applies

Add 200 more to pay $5.25 / unit.

Customise

Gabi designs your changes in the Studio, then you order the finished piece. ORDER below makes it as shown.

Delivery
Lead time confirmed with your orderShipping is priced at checkout from your address.
Premium · Silver × 100$6.04 / unit
ShippingAt checkout
Total, before shipping$604
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What's included at $6.04

  • Metal Retractable Badge Reel, Premium grade (Brushed Metal Reel)
  • Made to order in Silver
  • Your size run, as set above
  • Replaced if anything arrives faulty

Shipping is priced at checkout from your address.

Make it yours

Your logo on the chest, a woven label, a back print, a colour from your brand book: Gabi designs the changes with you in the Studio and prices the finished piece before you order it. Your logo file goes on as you supply it.

Replaced if faultyMade to order, so no change-of-mind returns. Anything that arrives damaged or defective, we make right.
Try one firstOne unit in Premium, made like the run, through the same checkout.

A circular brushed metal casing forms a shallow cylindrical disc, with a small rounded tab protruding from the upper left edge and a short cylindrical cord outlet at the bottom. A thin cord extends downward to a flat, rectangular clear PVC strap that ends in a rounded tip. A metal snap button sits centered on the strap, and a small metal ring joins the strap to the cord.

Specs

GradePremium, Brushed Metal Reel
Main Fabric100% Metal, 300gsm
Strap100% Polyvinyl Chloride
Cord100% Nylon
SilhouetteCircular badge reel
ClosureMetal snap button on clear PVC strap for attaching ID badge.
Minimum order50 units
Encyclopedia

Long before a lanyard held anyone's office ID badge, a sailor's lanyard held a gunner's fid or a boarding pistol's trigger, tethered so it wouldn't go over the side in a rolling sea.

The word comes from the French lanière, a strap or thong, and for centuries it meant exactly one thing: a cord that keeps something you can't afford to lose attached to your body. The corporate ID lanyard, standard issue at every conference and office building today, is a direct descendant of that shipboard habit — the object changed, but the job stayed the same.

Read the story
Encyclopedia

The story of the Metal Retractable Badge Reel

Long before a lanyard held anyone's office ID badge, a sailor's lanyard held a gunner's fid or a boarding pistol's trigger, tethered so it wouldn't go over the side in a rolling sea. The word comes from the French lanière, a strap or thong, and for centuries it meant exactly one thing: a cord that keeps something you can't afford to lose attached to your body. The corporate ID lanyard, standard issue at every conference and office building today, is a direct descendant of that shipboard habit — the object changed, but the job stayed the same.

LanièreWord originFrench for strap/thong — the root of "lanyard," originally a shipboard safety cord
Woven vs. printedWeave type premiumJacquard-woven logos cost more but never fade, unlike screen-printed lanyard graphics
Hard vs. softEnamel pin gradesHard enamel is polished flush and more durable; soft enamel is textured and cheaper to produce

From Ship's Deck to Conference Badge

Military and ceremonial lanyards (the woven shoulder cords still seen on dress uniforms) are the formal branch of the same lineage, descended from cavalry cords used to secure a sidearm or whistle. The corporate ID lanyard boomed later, through the 1990s and 2000s, as office security and conference badging became standard practice.

Flat woven polyester lanyards split into two production methods: jacquard-woven, where the logo is woven directly into the strap on the loom using colored threads, and printed or dye-sublimated, where the graphic is applied to a plain woven strap afterward. Woven logos cost more upfront but never fade or crack; printed graphics are cheaper and faster to produce but degrade with heat and washing over time.

Retractable badge reels use the same spring-loaded reel mechanism as a tape measure, adapted into a smaller housing. Metal housings cost more but tolerate far more retraction cycles before the spring or cord wears out; plastic housings are the standard for lower-cost, higher-volume event badging where the reel isn't expected to survive years of daily use.

Enamel lapel pins split into hard and soft enamel. Hard enamel pins are die-struck, then filled and polished flush so the surface is smooth and scratch-resistant; soft enamel pins are filled but left unpolished, leaving the metal outlines slightly raised and the color recessed. Hard enamel costs more and holds detail and durability better; soft enamel is faster and cheaper to produce.

Questions

A standard printed polyester lanyard (China, 500-unit run) lands around $0.80–1.50; a jacquard-woven lanyard with the logo built into the weave runs $1.50–3, driven by loom setup and thread-color changes; a leather lanyard or card holder runs $4–10 depending on leather grade.

100 × Premium · Silver

$604

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