Classic Polo

Sporty · Piqué Cotton

Classic Polo, modelModel
GradePer unit at 100
Colour
QuantityUnder 30, a $180 development fee applies

Add 200 more to pay $38.64 / unit.

Size run ·
Customise

Gabi designs your changes in the Studio, then you order the finished piece. ORDER below makes it as shown.

Delivery
Lead time confirmed with your orderShipping is priced at checkout from your address.
Premium × 100$44.43 / unit
ShippingAt checkout
Total, before shipping$4,443
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What's included at $44.43

  • Classic Polo, Premium grade (Piqué Cotton)
  • Made to order
  • Your size run, as set above
  • Replaced if anything arrives faulty

Shipping is priced at checkout from your address.

Make it yours

Your logo on the chest, a woven label, a back print, a colour from your brand book: Gabi designs the changes with you in the Studio and prices the finished piece before you order it. Your logo file goes on as you supply it.

Classic Polo, close-upClose-upFabric and finish
Replaced if faultyMade to order, so no change-of-mind returns. Anything that arrives damaged or defective, we make right.
Try one firstOne unit in Premium, made like the run, through the same checkout.

This short-sleeved polo has a straight, boxy cut with dropped shoulders and a loose, roomy body that falls to the upper hip. A ribbed fold-over collar meets a short two-button placket, while wide sleeves end in ribbed cuffs. The straight hem is finished with a narrow band, and the off-white piqué fabric holds a soft, structured drape.

Specs

GradePremium, Piqué Cotton
Main Fabric100% Cotton, 230gsm
Rib Trim95% Cotton / 5% Elastane, 280g/m²
CareMachine wash at 30°C on a gentle cycle, Do not bleach, Do not tumble dry
Minimum order30 units

Size guide

cmSMLXLXXL
Bust5053565962
Length7073767982

The garment measured flat: compare it with one you own.

Encyclopedia

In 1926, René Lacoste — world number one tennis player, nicknamed The Crocodile — was frustrated with the long-sleeved button-down shirts players wore on court.

He designed a short-sleeved shirt in lightweight piqué cotton with a soft ribbed collar that stayed down. He called it a chemise. Everyone else called it a polo shirt. Today it is worth $8 billion a year. The crocodile logo is still on the chest.

Read the story

Fabrics

Encyclopedia

The story of the Classic Polo

In 1926, René Lacoste — world number one tennis player, nicknamed The Crocodile — was frustrated with the long-sleeved button-down shirts players wore on court. He designed a short-sleeved shirt in lightweight piqué cotton with a soft ribbed collar that stayed down. He called it a chemise. Everyone else called it a polo shirt. Today it is worth $8 billion a year. The crocodile logo is still on the chest.

1926Origin momentRené Lacoste introduced the modern polo shirt on the tennis court
$8BMarket sizeThe global polo shirt category today
0.90–1.10mCost efficiencyLower fabric consumption vs woven shirts drives lower production cost

The Story of the Polo Shirt — "The Tennis Shirt That Conquered Everything"

The polo shirt was invented to solve a specific technical problem. It was not designed to be iconic. In the 1920s, tennis players wore long-sleeved Oxford cloth shirts with a full button placket. The shirts were stiff, heavy for athletic use, and the collar required starch to stay presentable — a constant irritation in a sport played at full stretch. René Lacoste designed a solution: a short-sleeved shirt in lightweight piqué cotton with a soft, unlined ribbed collar that lay flat under movement and a short placket with two or three buttons. The shirt had no tail — unlike dress shirts of the era — allowing it to be worn untucked without looking unfinished.

Lacoste wore the shirt at the 1926 US Open and began selling it under his own label in 1933 with a small embroidered crocodile — a reference to his nickname — on the left chest. The garment design patent and the concept of the branded sportswear logo were established simultaneously. There is no polo shirt without Lacoste.

The polo shirt crossed from tennis court to polo field through the 1930s and 1940s, where its breathability and freedom of movement suited the equestrian context. It moved from sport to leisure as the country club culture of mid-century America adopted it as the uniform of casual affluence. When Ralph Lauren named his label Polo in 1967 and placed the polo player emblem on his piqué shirt, he was making an explicit reference to this lineage — the garment's association with money, sport, and a certain kind of unhurried leisure.

The Lacoste and Ralph Lauren polo shirts defined different positions within the same garment. Lacoste's was sports heritage — cotton piqué, precise construction, the crocodile as a small but significant mark of provenance. Ralph Lauren's was aspirational Americana — the polo player, the colours of the Ivy League and the preppy tradition, available in dozens of colourways. Both understood that the collar was the defining element of the garment — the detail that separated the polo shirt from the T-shirt and made it appropriate across a broader range of social contexts.

The polo shirt's cultural trajectory through the late 20th century is one of the most promiscuous in fashion. It was the default garment of the British rave scene in the late 1980s and early 1990s, the football terrace subculture, the American preppy revival, and contemporary streetwear. It appeared in Supreme drops and Prada runway shows in the same year. This range of appropriation is possible because of the polo shirt's structural ambiguity — the collar signals formality, the knit construction signals casualness.

The piqué fabric that defines the polo shirt is a knit structure, not a woven one. Piqué uses a specialised knitting method that produces a raised, textured surface — the honeycomb or waffle pattern visible on every classic polo. The texture is structural, not applied, and increases breathability and moisture-wicking. This is the most commonly misunderstood technical fact about the garment.

The five piqué structures recognised in the Sparkit platform — PIQUE_COTTON, PIQUE_STRETCH, PIQUE_FINE_STRUCT, PIQUE_DOUBLE, and PIQUE_PERFORMANCE — represent the full commercial range from standard cotton to technical performance fabrics. Each sits at a different price point and serves a different function, from everyday wear to athletic performance to luxury knitwear.

The luxury polo shirt has become one of fashion's most reliable premium products. Loro Piana produces piqué polos in extra-fine merino, cashmere blends, and lotus fibre at prices above £500. Brunello Cucinelli's polo shirts are benchmarks for Italian artisanal manufacturing. The simplicity of the garment allows the entire premium to be concentrated in the fabric quality — where it belongs.

Questions

A polo shirt costs between $15 and $70 per unit landed depending on fabric type, piqué structure, and factory region. An affordable PIQUE_COTTON solid polo from Bangladesh lands at approximately $15. A premium GOTS garment-dyed polo from Portugal lands at approximately $31. A luxury PIQUE_FINE_STRUCT merino blend polo from Italy lands at approximately $70. Polo shirts have lower landed costs than woven shirts at the same tier — primarily because fabric consumption is lower (0.90–1.10m vs 1.60m for a woven shirt) and CMT is simpler.

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